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Personal fitness business Club Rhythm in Melbourne Street is looking to collaborate with health and nutrition businesses to mutual advantage.

 
Co-owner Magda Trofin says her young, growing business combines an energetic Pilates workout style with nutritional advice in a holistic wellness approach and she would like to extend the offering to collaborators such as medical practitioners or health food suppliers.
 
“We are spending a lot of money on advertising and it feels like we throw a lot of it in the air,” Magda says.
 
“If we know someone is referring customers to us, we would be happy to share the benefit through a lower fee for that customer, or some other feature. We want to foster that kind of win-win situation.”