Online video communications are increasingly important but SA businesses are in danger of losing market share if they don’t catch on soon, warns Robin Sands of digital agency CDAA.

“We’re seeing a lot of activity internationally that is all pointing to a large per cent of online marketing spend going towards video communications and online distribution,” Robin says.

“Australian businesses are picking up on the trend and, as the NBN rolls out across Australia, the use of video as a marketing channel is only going to rise. Businesses need to add video to their strategy now so they don’t miss the boat.

“The next generation are bi-passing traditional search engines and turning to YouTube to research questions. Once they find a video that answers their question, it’s simply a matter of clicking a button and they’ve shared the video across their many social media streams.

“This is where the power of social media really lies, when a customer shares your video and exposes your brand to hundreds of their peers.”

CDAA has announced a partnership with Adelaide production house, Visionation which will enable them to include a full suite of video production capabilities in the digital marketing strategies available to clients.

“Our goal is to offer services covering every aspect of digital development and marketing to our clients,” Robin says.

“Add Visionation’s production skills to our digital marketing and social media expertise and we’ve created a very strong offering that will help future-proof our clients.”
 

Updated 13 July 2012