Adelaide based Business-to-Business marketing communications agency Mihell & Lycos, has partnered with US based Nimble, a platform that provides valuable market information, prospect tracking and customer relationship building.

Nimble integrates LinkedIn, Facebook, Twitter, Google, email contacts and conversations into one seamless, intuitive environment, connecting the user with the market, to listen to and influence conversations.

“This move is part of our strategy to help clients to connect with their markets and influence professional decision makers. The combination of social media with a simple CRM system bolts onto our Rainmaker program, which currently yields 14 qualified leads per campaign,” says Mihell & Lycos principal, Kimon Lycos.

“Nimble in our mind represents the next generation of prospecting tools. It enhances the capabilities of LinkedIn, Facebook and Twitter, turning these “toys” into real tools for business development.”

Nimble recently announced funding from Google Ventures for $1 million USD, and has been experiencing explosive growth based on their vision, “Life is Social, Business is Social.”

“The problem today is our contacts and our communications are in too many places,” says Nimble CEO, Jon Ferrara. “Between IM, text messaging, LinkedIn, Facebook, Twitter, Skype and email, we can't keep track of it all. Trying to manage all of this in eight different tabs on your browser isn't the solution. We created Nimble to solve our own needs and we’re bringing it to the world to help businesses solve theirs.”
 

Update 20 Jan 2012