SA branding specialist agency, We Create has named Telstra's recent $3 million rebranding by Interband with its rainbow colours and catchy television commercial jingle as the best rebrand of 2011 for its strong brand awareness and success in engaging the consumer.

“Telstra's consistent use of their new brand identity across all consumer touchpoints from its logo design right through to their colorful phone bills creating a strong awareness for the brand therefore engaging the consumer and increasing brand value,” We Create says in its latest newsletter.

For an analysis of the rebrand, visit http://www.wecreateds.com.au/category/inspiration/ for details.

Updated 17 Jan 2012