Your follow-up should recap points raised during the networking event discussion and clarify any uncertainties. Follow up can be informative or an active pitch for business, but there’s no need for pressure tactics – with so many GOLDNetwork events taking place during the year it’s likely your paths will cross again.

 

Not all networking contacts should be pursued rigorously. Immediate business prospects should take priority, information exchanges come second and assessing potential business partners come third.

 

Once you have followed up, be patient. It pays to avoid ‘spamming’ immediate business prospects who do not take up your offering. Persistent calls or emails can spoil good potential and everybody is time poor.

 

Respond to queries promptly, make routine contact with your GOLDNetwork peers at events and follow up new GOLDNetwork opportunities promptly. Use GOLDNetwork events to revisit older business prospects which have not gone forward in an informal atmosphere.